Meet wedding makeup expert Veronica “RaRa” Pastoriza

“After many years as a makeup artist for television and magazines, I specialize in bridal makeup artistry. My focus is always to exceed my client’s expectations, and to make sure she looks and feels her best on her wedding day.”
Veronica “RaRa” Pastoriza

You may know our makeup artist Veronica Inez Pastoriza as “RaRa” from Bethenny Frankel’s TV shows. Along with Once Upon A Bride principal Stacey Weinstein, Veronica is part of Bethenny’s glam squad, on hand to style the star for her shows and media appearances.

An accomplished and creative makeup artist, Veronica is exceptional at bringing out brides’ natural beauty.

From a very young age, Veronica has had a passion for the fashion and beauty industries. She studied Fine Arts at New York’s High School of Fashion Industries, and then went on to study Fashion Styling at The Fashion Institute of Technology. During these years, she honed her makeup skills on friends and family. She launched her makeup career as an intern for MAC Cosmetics in 2004 and then worked for Trish McEvoy for five years.

In 2007, Veronica began doing Bethenny’s makeup, and she has appeared on Bethenny Ever After. She has also been on the show My Fair Wedding and has worked as a makeup artist on Inside Edition, Selling New York and LX New York.

“I was thrilled to be the makeup artist for the wedding of Julie Plake, formally Bethenny’s assistant,” says Veronica. “While I have many years’ experience as a makeup artist, I have never done bridal hair in my life. Unfortunately, Julie’s hairstylist had a family loss and had to cancel at the last minute. Because it was a destination wedding, there was no-one but me available to do her hair. Stacey emailed me step-by-step instructions, and I’m happy to say that her hair was a complete success!”

Bethenny’s girls get a summer makeover by Stacey

Bethenny always loves the way I do her hair, so she recently treated her sweet assistants Jackie and Leslie to cuts at my salon Loft 26. Jackie had let her hair get very long, so she needed some length taken off, while I gave Leslie face-framing balayage highlights. The girls were so happy with how their hair turned out — healthier, brighter, and ready for summer!

Ready, too, for life to get oh so busy when bethenny starts filming her new daytime talk show in New York — I’m looking forward to creating all of bethenny’s favorite looks before she steps in front of the camera!

http://www.youtube.com/watch?v=DCDxf8K2sNg

June Discounts, Specials, and News

Summer is here, along with great discounts on products and services at Stacey’s Loft 26 salon in Chelsea, known by our brides as the home base of Once Upon A Bride. Come in and get your hair in perfect condition for your wedding and honeymoon. (And all those summer party nights and beach days, of course!) We even have the guys covered this month, with discounted gift vouchers for men’s grooming and products to celebrate Father’s Day.

Seamless Extensions
The trend this season is for long-hair gals to go for organic balayage highlights, while those with short styles are opting for seamless extensions to create a bohemian look. Seamless extensions are the newest, and most innovative and unique, hair extension system on the market today. They are weightless, invisible to the eye, and undetectable to the touch. You get the length and volume you want, and no one will ever know you’re wearing extensions. We guarantee you’re going to love the experience! Call 212-414-2626 for a complimentary consultation.

Featured Product: Imperméable Anti-Humidity Spray by Oribe
10% off in June!

Oribe’s Imperméable anti-humidity finishing spray prevents frizz on the sultriest of days (and nights), protecting sleek blowouts and perfect curls alike. Receive a 10% discount on Imperméable at Loft 26 throughout June 2013.

Father’s Day Special: Discounted men’s gift certificates
Treat your man to a gift certificate for grooming at Loft 26. He can come in for a great summer haircut and head home with new luxurious haircare products. Throughout June 2013, buy a man’s gift certificate for $60 and he’ll receive $80 value of services and products.

Happy Hour Continues
Girls are making the most of our summer Happy Hour services, getting ready for their nights out with shiny, moisturized blowouts and shimmery makeup. Come in, bring a friend, and sip Skinnygirl cocktails! Happy Hour continues through August, Tuesday to Friday, 4pm to 7pm; $40 for each service.

Stacey’s News
Hair this summer is all about headbands, hats, and barrettes that add the final touch to your outfit. Stacey, who is Bethenny Frankel’s longtime stylist, shared her top picks for this season’s hottest hair accessories over on Bethenny’s site. Check it out to get some inspiration for your summer look.

Schedule your next appointment now by calling the salon:

Loft 26 Salon
122 West 26th St.
New York, NY 10001
12th Floor

212.414.2626

info@loft26salon.com

Discounts, specials and news from the salon

It’s important to look after your hair (and relax and have some fun!) in the months leading up to your wedding. Once Upon A Bride is located at Loft 26, Stacey Weinstein’s very cool salon in Chelsea, which is running some even cooler special offers during May. Come on in and let us take care of your locks so they are in perfect condition on your wedding day.

Happy Hours
Join us for Happy Hour and get a sexy blowout or have gorgeous makeup done for a night out. Bring a friend and sip Skinnygirl cocktails while being beautified by our professional hair and makeup artists.

Available May through August, Tuesday to Friday, 4pm to 7pm. Price for each service: $40.

Oribe Haircare Products

When you next visit for a service, your hair will be nourished, treated, and pampered  with Oribe products, the brand used by those who are serious about their haircare. Oribe delivers truly original formulations: gels that condition, oils that hold, sprays that don’t flake or clump, and skincare-grade shampoos that prep hair for styling while protecting it from the environment — all lightly scented with specially commissioned French perfumes.

10% Off Gold Lust Nourishing Hair Oil in May
This luxuriously light oil from Oribe absorbs instantly to restore hair to its prime. It deeply conditions, strengthens and smooths, imparting intense nourishment and incredible shine. And Gold Lust works wonders on dry, damaged, and color-treated hair. Receive a 10% discount on Gold Lust when you come in to the salon in May.

Mother’s Day 20% Off Special
We are celebrating Mother’s Day by offering a special treat to all of our customers. Visit the salon and get 20% off all services during the whole month of May.

For Summer Brides
Our organic highlights and organic balayage services are more popular than ever — blonde hair has never looked so shiny, natural, and healthy! 

Stacey’s News
Stacey Weinstein, founder of Once Upon A Bride and Loft 26 Salon, is the trusted stylist of entrepreneur, author, and TV star Bethenny Frankel. So when Bethenny was looking for a hair expert to contribute advice to her website, bethenny.com, naturally she called on Stacey. Recently on the site Stacey shared with Bethenny’s readers how to do the perfect blowout at home and how to create Bethenny’s favorite hairstyles.

Bethenny Frankel by Forbes

Create your favorite Bethenny hairstyles: Stacey shows you how

Girls ask me all the time how they can achieve the same looks as the gorgeous Bethenny Frankel, whose hair I have been styling for years for her photo shoots and TV shows. So I shared my secrets over on bethenny.com, and now you can create the same styles at home.

Photo: Forbes.com

I wanted Bethenny to have luxurious looking hair, so I went old school and used electric rollers. They are best when used on clean and dry hair. Take 1-inch sections, spray the section with a wet hairspray to dampen, and then put in the electric rollers. Spray the set with a strong hold hairspray and let the rollers stay in for 30 minutes.

Trick: The wet spray will allow the hair to form the shape of a large round curl while drying on the roller.
Favorite products for this look: Paul Mitchell Sculpting Spray, Sebastian Shaper Hairspray

 

Photo: Getty Images

On wet hair I applied a clear gloss so my basic blow dry would be shiny. I added a root lifter to give a slight lift at the root, so hair would not be flat. I dried hair 80% and then used a round wooden brush in large sections to achieve a smooth, basic blow dry.

To keep her trendy and stylish, I added hair extensions that were 2 shades lighter than her hair color.

I placed a few throughout her hair so I could achieve an ombre highlight (dark to light). This is a bit more edgy for Bethenny to wear on a regular basis.

Trick: Buy clip-on hair extensions (easy to use) one or two shades lighter, and only use a few pieces. You won’t harm the hair with bleach and can create a new look in seconds.
Favorite products for this look: Oribe Gold Lust Nourishing Oil, Oribe Shine Light Reflecting Spray, Oribe Root Lift

 

Photo: Bethenny/Warner Bros.

To achieve the best sexy waves, I always ask Bethenny to show up with day-old hair. Hair then has some texture already and will not be so clean, slippery and fresh. I spray hair with a hairspray to get the hair prepped and texturized. Add a dry shampoo spray at the roots for a clean boost.

I use my wand iron throughout the hair and alternate my section size. For instance, the first row, I take an inch section and then the next row I take a 2-inch section. This allows the hair to have more of a flow. I use a wand and not a regular clip iron to achieve waves because when using the wand you will not curl the ends. If you only have a regular iron, then you want to leave at least one inch from the bottom out of the iron so the ends are straighter and not curled. To achieve the prettiest waves, you want to remember to always wrap the hair away from the face on both sides.

Trick: Freshly washed hair and over-conditioned hair make it harder to get waves and won’t hold or last. Work on dry, one day old hair.
Favorite product and tools for this look: Rene Furterer Naturia Dry Shampoo, Sedu Blow Dryer, Sedu Wand Iron

 

Photo: ©PA Images/Scott Gries/Invision for Skinnygirl/AP

This style is great when you have time to indulge and pull out all of your tools. I start with wet hair, and apply a root lifter and gloss to the ends of the hair. I use a large round metal brush in big sections so I can achieve a full body blow dry. I use electric rollers on the top section to get a full voluminous look.

I then section hair in horizontal rows and alternate two sizes of curling irons. After I wrap each section on the iron, I wrap the hair up in a barrel curl and clip at the root and let sit in a set. Once I am done, I spray hair and let set for at least 30 minutes.

Trick: I use a 1-inch and a 2-inch iron.
Favorite products for this look: Oribe Gold Lust Nourishing Oil, Oribe Root Lift, Oribe Hair Spray

Stacey Shows You How to Blow-Dry Like a Stylist

Exciting news: I’m now a contributing hair expert over at bethenny.com, offering readers my tips and tricks for gorgeous hair. On the site recently I shared some of my secrets to blow-drying hair like a pro. Fans of Bethenny’s shows know that I am all about creating styles that are easy to keep looking super sexy. Anybody can achieve a professional look — all it takes is a little product, a round brush, and a blow dryer. So for all you brides out there, here is my easy five-step system for blow-drying your hair at home so it looks like you just came from a salon…


1. Prep: Use the right products
If you need volume, use a volumizer shampoo. If your hair tends to be greasy, use a shampoo for oily hair. This gives you a great head start. Before blow-drying, apply only what you need, and nothing too heavy. Too much product can weigh hair down. For frizzy hair, use a gloss or relaxing balm. To increase volume, use a mousse or volume spray. Always use a gloss or heat protectant on the hair shaft.


2. Dry: Remove 75% of the water

Now that there is product in the hair for control, remove moisture before grabbing for the brush. Use your fingers and allow them to act like a brush by holding hair taut and pulling hair straight while getting water out. You can then use the blow dryer and tousle the hair dry to get extra water out. You want hair significantly dry before moving on to the next step.


3. Technique: Section hair

Separate hair into sections so you can have control over your hair and manage the blow dry. Separate hair into 4 sections using a ponytail holder for thick hair or a clip for fine hair. Each section will then be cut into horizontal, 1-inch sections starting at the bottom and moving up.


4. Tools: Move on to Blow Dryer and Round Brush

Pull the brush through the hair as you blow dry, pointing the nozzle downward onto the hair. The nozzle is important because it directs the heat so that it hits the whole brush and not just the center of the brush. Start at the root and work down mid-shaft while twirling the brush. Once dry, move from the mid-shaft to the ends. Hair ends dry fast, so don’t over-dry them; save those for last as they usually only need a little heat.

See how many times it takes you to dry one section, and then repeat this the same number of times on each section of the hair. This way you are not over-drying, and you create a system.


5. The Finishing Touch

Once hair is fully dry, you can do a last round for a truly professional look. First, apply a light serum or gloss if you still see frizz.

Take your round brush, grab 3-inch sections, and smooth hair again once or twice. Hold hair high toward ceiling and hairspray the root area, wrapping hair around brush to the root. Heat hair up for a few seconds and get hair hot, then lock in the style with the cool button and hold for 10 seconds. Going from hot to cold allows hair to set in a nice smooth shape. You can even replace the dryer with a 2-inch-barrel curling iron and clip each section to cool.

Once Upon a Bride gets a makeover!

We’ve freshened up our site, and we hope you love our gorgeous new look as much as we do! Here on the Inspiration page we’ll continue to bring you the latest trends in bridal hair and makeup. We’ll feature the weddings of our beautiful brides and keep you up to date with Stacey’s celebrity styling. And so you can get to know our team, we’ll also be showcasing a Once Upon a Bride artist each month, so stay tuned.

Stacey Lyn Weinstein and Once Upon A Bride salon mascot, Penelope

We’ve added some features to our site: Because we know there are a million and one questions on every bride’s mind, we now have extra info on the services we provide. There are details on everything from your trial and wedding day through to airbrush makeup, hair and eyelash extensions, rehearsal hair and makeup, and fun little extras like blowdry and makeup classes for you and your bridesmaids. (You’ll even find out about our special secret discount — shhh!)

Still have questions? Stacey is only a phone call away — and she might even add your question to our new Q&A section.

Check out some of our stylish brides on the new Looks page. We’ve also added some new videos. Take a sneak peek inside our salon, hear what brides have to say about us, and see Stacey styling the very smart, very funny Bethenny Frankel on Bravo.

Stacey styling Bethenny Frankel on the set of her talk show

Other big news: Ladies, if you live in Washington, D.C., Boston, or Charleston, South Carolina, Once Upon a Bride now has artists based in your city. Our home base remains downtown New York, where we were founded in 1999, but we thought it was time to spread the love to all of the major wedding hubs in the Northeast.

And our New York team continues to travel to weddings anywhere in the country and around the globe — because every bride deserves to look perfect on her wedding day!