Meet wedding makeup expert Veronica “RaRa” Pastoriza

“After many years as a makeup artist for television and magazines, I specialize in bridal makeup artistry. My focus is always to exceed my client’s expectations, and to make sure she looks and feels her best on her wedding day.”
Veronica “RaRa” Pastoriza

You may know our makeup artist Veronica Inez Pastoriza as “RaRa” from Bethenny Frankel’s TV shows. Along with Once Upon A Bride principal Stacey Weinstein, Veronica is part of Bethenny’s glam squad, on hand to style the star for her shows and media appearances.

An accomplished and creative makeup artist, Veronica is exceptional at bringing out brides’ natural beauty.

From a very young age, Veronica has had a passion for the fashion and beauty industries. She studied Fine Arts at New York’s High School of Fashion Industries, and then went on to study Fashion Styling at The Fashion Institute of Technology. During these years, she honed her makeup skills on friends and family. She launched her makeup career as an intern for MAC Cosmetics in 2004 and then worked for Trish McEvoy for five years.

In 2007, Veronica began doing Bethenny’s makeup, and she has appeared on Bethenny Ever After. She has also been on the show My Fair Wedding and has worked as a makeup artist on Inside Edition, Selling New York and LX New York.

“I was thrilled to be the makeup artist for the wedding of Julie Plake, formally Bethenny’s assistant,” says Veronica. “While I have many years’ experience as a makeup artist, I have never done bridal hair in my life. Unfortunately, Julie’s hairstylist had a family loss and had to cancel at the last minute. Because it was a destination wedding, there was no-one but me available to do her hair. Stacey emailed me step-by-step instructions, and I’m happy to say that her hair was a complete success!”

Romantic bridal style: Ashley and Zach’s South Carolina wedding

Our bride Ashley chose a classic, romantic bridal look for her wedding at the elegant Sanctuary hotel at Kiawah Island, South Carolina. Her gown was amazing, with a lace bodice and skirt with flowing, frothy ruching. A soft, romantic updo was the perfect choice to complement the dress and her veil.

A pearl brooch at the back of her hair teamed beautifully with her pearl bridal jewelry and the light, creamy tones of her bouquet.

On this October weekend at the South Carolina seashore, I knew humidity was likely to be an issue. So I went prepared with all my luxe Oribe products, especially the anti-humidity hair spray Imperméable, which prevents frizz in even the sultriest weather.

Ashley’s makeup artist was Veronica — you might know her better as “Rara” on “Bethenny Ever After,” as we work together as Bethenny’s hair and makeup stylists. Veronica went with a clean, fresh palette and light pink lip for Ashley, with a smokey eye for a bit of drama.

 

 

Introducing Sofia Beskasnova — Once Upon a Bride makeup artist

It’s so important to have a great relationship with your wedding hair stylist and makeup artist. You need artists you can trust to bring out the most beautiful you and make you feel fantastic on your wedding day. So you can get to know our artists a little better, I’ll be regularly featuring them here on the Inspiration page, so be sure to check back.

Sofia Beskasnova, wedding makeup artist, Once Upon a Bride NYC

First up is the amazing Sofia Beskasnova, who has more than a decade of experience as a professional makeup artist since starting out with MAC Cosmetics. Sofia, who is Russian and was born and grew up in Latvia, studied makeup at film and television school. She learned all the skills of glamour, red carpet, special effects, and film and TV prosthetics — but her real passion was women’s beauty.

“I love to see how wonderful and confident women feel when they have the right makeup on,” she says. “Bridal makeup will always be my favorite field in this fascinating industry. It is a very rewarding and happy job, because I make brides feel their most beautiful.”

Sofia is well known at the Paris, Milan, and New York fashion weeks, where she has been doing runway makeup for the past 12 seasons. She has worked with Diane Von Furstenberg, Oscar de la Renta, Marc Jacobs, Vivien Westwood, Reem Acra, and Monique Lhuillier. Sofia’s celebrity clients have included Lady Gaga, and her work has appeared on shows such as TLC’s Say Yes to the Dress and Bravo’s Miss Advised, Bethenny Ever After, and Project Runway. Her work can also be seen in GQ, Allure, and the Harper’s Bazaar runway report.

Every time I see a bride get to know Sofia during a makeup trial, the bride leaves our salon feeling absolutely confident and excited about her upcoming wedding day. Sofia becomes friends with most of her brides, and they often become lifetime clients.

When I ask Sofia what her approach is to working with brides, she says: “I always try to connect with my client first, then her face just speaks to me. I love doing wedding makeup! Natural, dramatic, sexy, extravagant — whatever fits the bride’s personality. And the biggest excitement for me is the moment when a bride smiles at me and says, ‘It’s exactly what I want!'”

When I shot my video for this website, I had Sofia do my makeup — she did an amazing job.

Sofia puts the finishing touches on a bride before she walks down the aisle

Sofia also loves doing makeup for our brides’ flower girls.